Our Story Starts Here
What Is Wild Rabbit?
Named after the two pet rabbits that live in the home office where it all started, Wild Rabbit is dedicated to a simple mission, to bring the communication tools and techniques used by multinational businesses to local businesses across Northern Ireland. This is why, rather than following the typical communications agency models out there, Wild Rabbit specialise in marketing, social media, and public relations together in one place. This approach allows for the promotion of a consistent narrative across all methods of business promotion and allows the products of those different methods to complement and reinforce each other. Alignment between your social media presence, your press releases, and your physical marketing materials, is what we at Wild Rabbit bring to your business.
The other big advantage of our combined communications approach is cost-effectiveness. Not only does Wild Rabbit do the job of three traditional agencies, but by combining and interweaving the techniques of all those different disciplines we make them more effective than they would be in isolation.
This approach was born of having a diverse set of skills and professional experiences that span B2C PR, digital marketing, events planning and traditional marketing. This diverse skill set creates a level of versatility that allows for the creation of communication plans, perfectly balanced for any business needs and drawing on techniques from multiple disciplines.
Our strategy
Your journey starts with a consultation where we establish an understanding of your business and what your goals are for your communications strategy. From there we work with you to identify the core of your brand, asking questions such as; do you want to create an image that is professional or personal? Clinical or raw? Community-based or international?
This core brand will then inform every element of our communications going forward, from the voice and aesthetic used across the brand's social media presences, to the stories used in your press campaigns and the design of your physical marketing assets. Once the plan has been agreed with you we then go about executing it. Beginning with social presence we either establish new accounts where necessary or update existing ones in line with the agreed plan. Once these accounts are in place we then run them in line with your wishes, either wholly or in part, depending on your needs as a client, generating, scheduling, and analysing content. How the audience responds to the content on these social media pages then informs the type and framing of stories that we use for the brand's press campaigns. The articles, TV and radio appearances that are produced as a result of these press campaigns are then used as content for the social media accounts.
The social content and press coverage will then inform the design of the brand's physical marketing assets. Especially we aim to make the assets aesthetically consistent with the brand's social presence and thematically consistent, with both the social presence and media presence. Once these core aims have been achieved and maintained, the brand's communications will become a constantly reinforcing feedback loop with their marketing, media, and social presences all feeding into each other, ready for the next steps.
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